Chapter 16 of Revelations: Seven Bowls and Armageddon

CloudsBy Stephen W. Hiemstra

Pour out your wrath on the nations that know you not, and on the peoples that call not on your name, for they have devoured Jacob; they have devoured him and consumed him, and have laid waste his habitation (Jer 10:25).

Where God’s wrath is in view, there is normally a hardened heart. Who has a hardened heart here in Revelation?

Revelation 16 is all about God’s wrath and we know it is important because normally when the Bible repeats important topics. The seven bowls in judgment parallel the seven trumpets that we saw earlier in Revelation 8-10 and both reiterate the plagues on Egypt seen in Exodus (7-10). In each case, the parallelism is in the object of wrath: earth, sea, rivers, sun, realm of the wicked, the Euphrates, and the world1.

For example, the first bowl is a plague on the earth. Earlier we read: The first angel blew his trumpet, and there followed hail and fire, mixed with blood, and these were thrown upon the earth (Rev 8:7). Now we read: So the first angel went and poured out his bowl on the earth, and harmful and painful sores came upon the people who bore the mark of the beast and worshiped its image (Rev 16:2). In Exodus we read: Then the LORD said to Moses, Stretch out your hand toward heaven, so that there may be hail in all the land of Egypt, on man and beast and every plant of the field, in the land of Egypt (Exod 9:22).

The other topic in Revelation 16 that generates much discussion is the battle at Armageddon. The problem is that Armageddon is mentioned nowhere else in scripture. The Hebrew suggests a reference to Har Mageddon which means Mount Mageddon. Two prominent interpretations are often cited.

First, several OT passages mention the battle in the plain of Megiddo—old Hebrew leaves out the vowels so the spelling is the same as Mageddon. Because the righteous King Josiah was killed there, it would poetic justice to have Satan’s armies defeated there (I Chr 35:22-23).

The problem that a plain is not a mount suggests a subtler translation of the Greek transliteration of Armageddon as the Mount of Assembly ( הַר־מוֹעֵ֖ד (Isa 14:13 WTT)) or, in other words, God’s holy mountain, Mount Zion or Jerusalem. This interpretation is interesting because God’s holy mountain is attacked by Satan, the king of the pit referenced in Revelation 9:11P1F2P. Thus, the parallelism between the trumpets and the bowls includes an interesting twist.

In Exodus, Pharaoh’s harden heart that is the target of God’s wrath (Exod 7:3-4). If a hardened heart brings wrath, how do we acquire a softened heart and keep it soft?

Object Trumpets Bowls Exodus

1 Earth Rev 8:7 Rev 16:2 Exod 9:22
2 Sea Rev 8:8 Rev 16:3 Exod 7:17
3 Rivers Rev 8:9 Rev 16:4 Exod 7:17
4 Sun Rev 8:12 Rev 16:8 Exod 10:21
5 Realm Rev 9:1 Rev 16:10 Exod 10:4
6 Euphrates Rev 9:13-14 Rev 16:12 Exod 8:2
7 World Rev 10:7 Rev 16:17 Exod 9:22, 19:16-19

References

Beale, G.K. 1999. The New International Greek Testament Commentary: The Book of Revelations. Grand Rapids: Eerdmans. Pages 808-810

Questions

  1. What prompts the angels to begin pouring the bowls? (v 1)
  2. Who is the beast? (Rev 13:1-2, 11)a.Where is he from? (Rev 11:7) b. What is his mark? (Rev 13:16-18; 14:9-11) c. Who opposes the beast? (v 1)
  3. Who are the unclean spirits? (vv 13-14) What do they look like?
  4. What is verse 15? (Matt 24:43)
  5. How do we understand Armageddon (v 16)
  6. What happens after the seventh bowl is poured out?
  7. What happens in verses 18-21?

Chapter 16 of Revelations: Seven Bowls and Armageddon

Also see:

Chapter 15 of Revelation: Heavenly Songs 

Chapter 1: Alpha and Omega 

Christian Spirituality 

Looking Back 

Other ways to engage online:

Author site: http://www.StephenWHiemstra.net, Publisher site: http://www.T2Pneuma.com.

Newsletter at: http://bit.ly/2zRkNMJ

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Prayers Make Amazon 100

Prayers by Stephen W. Hiemstra
Available on Amazon.com

Prayers by Stephen W. Hiemstra makes Amazon 100 among prayerbooks.

In the fall of 2016, I published three prayerbooks as EBooks and priced them at 99 cents.

Readers told me that they especially liked my prayers. So I abstracted the prayers from my prior books and published them separately as promotional EBooks.

The first of these, Prayers, is now my most popular book on Amazon and has ranked among the top 100 prayerbooks that Amazon sells.

Check it out!

 

Prayers Make Amazon 100

 

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Thanksgiving Praise from Psalm 103, New Living Translation

Let all that I am praise the LORD; with my whole heart, I will praise his holy name.  Let all that I am praise the LORD; may I never forget the good things he does for me. He forgives all my sins and heals all my diseases.  He redeems me from death and crowns me with love and tender mercies. He fills my life with good things. My youth is renewed like the eagle’s!

The LORD gives righteousness and justice to all who are treated unfairly.  He revealed his character to Moses and his deeds to the people of Israel. The LORD is compassionate and merciful, slow to get angry and filled with unfailing love. He will not constantly accuse us, nor remain angry forever.  He does not punish us for all our sins; he does not deal harshly with us, as we deserve.  For his unfailing love toward those who fear him is as great as the height of the heavens above the earth.  He has removed our sins as far from us as the east is from the west.

The LORD is like a father to his children, tender and compassionate to those who fear him.  For he knows how weak we are; he remembers we are only dust.  Our days on earth are like grass; like wildflowers, we bloom and die.  The wind blows, and we are gone– as though we had never been here.  But the love of the LORD remains forever with those who fear him. His salvation extends to the children’s children of those who are faithful to his covenant, of those who obey his commandments!

The LORD has made the heavens his throne; from there he rules over everything.  Praise the LORD, you angels, you mighty ones who carry out his plans, listening for each of his commands.  Yes, praise the LORD, you armies of angels who serve him and do his will!  Praise the LORD, everything he has created, everything in all his kingdom.

Let all that I am praise the LORD.

Thanksgiving Praise from Psalm 103, New Living Translation

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Sandberg and Grant Examine Grief and Resilience

Sandberg and Grant Option BSheryl Sandberg[1] and Adam Grant.[2] 2017. Option B: Facing Adversity, Building Resilience, and Finding Joy. New York: Alfred A. Knopf.

Review by Stephen W. Hiemstra

About half of the patients I visited with in the emergency room during my time at Providence Hospital suffered physical maladies as a consequence of unresolved grief. Presenting diagnoses, such as backaches, strokes, heart attacks, failed psychiatric medicines, suicides, addictions, obesity, and head aches, often resulted from unresolved grief over the loss of a close family member. In such cases, treating the presenting ailment proved secondary to helping them cope with their loss. American society does not cope with grief adequately so we mask our grief with physical ailments.

Introduction

In their book, Option B, Sheryl Sandberg and Adam Grant explore Sandberg’s journey with the loss of her husband Dave Goldberg early in 2014 during a vacation in Mexico. They write:

“This book is my and Adam’s attempt to share what we’ve learned about resilience. We wrote it together, but for simplicity and clarity the story is told by me (Sheryl) while Adam is referred to in the third person.” (11)

You might think, oy vey, another book about grief, but you would be wrong for two reasons. First, Sandberg and Grant really do explore the question of resilience, providing something other than another book outlying the stages of grief. Second, Sandberg is the chief operating officer at Facebook and Grant is a well-known psychologist at the Wharton School. This book is a deep dive into resilience (or self-care) with both personal and professional applications in view. Still, grief is normally the jumping off point for the resilience issues discussed.

Three Ps

An important insight that Sandberg and Grant return to throughout the book draws from the three Ps of Martin Seligman:

  1. “Personalization—the belief that we are at fault;
  2. Pervasiveness—the belief that an event will affect all areas of our life; and
  3. Permanence—the belief that the aftershocks of the event will last forever.” (16)

The three Ps are important because they amplify the losses that we suffer and we hammer them in our own heads through negative self-talk.

In the death of Sandberg’s husband, the three Ps each played an important role in deepening her experience of grief. She initially blamed herself for his death (personalization), felt that everything was horrible—especially for her kids (pervasive), and believed that the pain of grief would go on forever (permanence; 16-20). Her counselors worked hard to disavow each of these lies/half-truths that she had told herself, helping to ease her discomfort and accelerate her recovery.

Core Beliefs of Resilience

Sandberg and Grant see four core beliefs that aid resilience, especially in children:

  1. They have some control over their lives;
  2. can learn from failure;
  3. matter as human beings;
  4. have real strengths to rely on and share. (111)

What stands out from this list of beliefs is how extremely counter-cultural they appear. If anything, our culture reinforces just the opposite beliefs. In fact, Sandberg and Grant immediately cite a study showing that two-thirds of at-risk kids fail to develop such resilience and suffer serious consequences already in adolescence (111).

Assessment

Sheryl Sandberg and Adam Grant’s new book, Option B, opens up the question of grief through the eyes of someone who has experienced it deeply. Christians often say that when God closes a door, he opens a window—Option B is that window. Sandberg and Grant walk their readers through that window with flair and grace.

References

Seligman, Martin E. P. 1991. Learned Optimism: How to Change Your Mind and Your Life. New York: Pocket Books.

Footnotes

[1] https://en.wikipedia.org/wiki/Sheryl_Sandberg.

[2] http://www.adamgrant.net. @AdamMGrant.

Sandberg and Grant Examine Grief and Resilience

Also see:

Card Explores Lament; Aids with Grief 

Books, Films, and Ministry

Other ways to engage online:

Author site: http://www.StephenWHiemstra.net, Publisher site: http://www.T2Pneuma.com.

Newsletter at: http://bit.ly/2zRkNMJ

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Autumn Prayer

Fall Leaves 2014
Photo by Stephen W. Hiemstra

By Stephen W. Hiemstra

Almighty Father,

We praise you for being the alpha and the omega,

the beginning and the end of things seen and unseen.

Thank you for letting us enjoy the breath of life,

spring and summer, autumn and the winter to come.

Thank you especially for your presence,

for in your presence is healing and life and joy.

Show us how to be your disciple in each and every season of life,

in its newness and fullness, in its setbacks and joys,

for alone we would perish as many do, day after day.

For in each day is new life and joy, learning and maturity, condemnation and judgment, sickness and death,

but you shelter us in each day in your infinite wisdom,

that through the power of your Holy Spirit, we will someday see you face to face.

In Jesus’ name, Amen.

Autumn Prayer

Also see:

Giving Thanks 

A Place for Authoritative Prayer 

Other ways to engage online:

Author site: http://www.StephenWHiemstra.net, Publisher site: http://www.T2Pneuma.com.

Newsletter at: http://bit.ly/2zRkNMJ

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Chapter 15 of Revelation: Heavenly Songs

CloudsBy Stephen W. Hiemstra

Great and amazing are your deeds, O Lord God the Almighty! Just and true are your ways, O King of the nations! Who will not fear, O Lord, and glorify your name? For you alone are holy. All nations will come and worship you, for your righteous acts have been revealed (Rev 15:3-4).

Why are songs special?

Revelation 15 makes numerous references to the Exodus experience. The seven plagues (v 1) highlights the plagues in Egypt (Exod 7-10). The sea of glass (v 2) highlights the crossing of the Red Sea (Exod 14:21). The tent of witness (v 5) and references to sanctuary (vv 5, 6, and 8) are allusions to the tabernacle during the wilderness period.

The people of Israel responded to God’s salvation from Pharaoh’s army in song: I will sing to the LORD, for he has triumphed gloriously; the horse and his rider he has thrown into the sea (Exod 15:1). So begins the Song of Moses.

Songs form the language of our hearts.

In moments of tension—impending surgery or death—in pastoral visits, I encourage believing families to express their love in words, reading scripture, and singing hymns.

Actually, the hymns are often the most meaningful because they open up the heart. The Doxology is the most helpful because we have all memorized it.

Songs are perhaps the only form of meditation that most of us practice and the last thing we forget when struck with Alzheimer’s disease. I joke that you better learn some good hymns because otherwise your last memory to go may be the Oscar Mayer Wiener commercial!

Heaven must be a good place because everyone there is singing all the time.

What songs do you hold most dear?

 

Chapter 15 of Revelation: Heavenly Songs

Also see:

Chapter 14 of Revelation: The Wheat and the Tares 

Chapter 1: Alpha and Omega 

Christian Spirituality 

Looking Back 

Other ways to engage online:

Author site: http://www.StephenWHiemstra.net, Publisher site: http://www.T2Pneuma.com.

Newsletter at: http://bit.ly/2zRkNMJ

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Fairbairn Simplifies Greek and Latin Grammar

Donald Fairbairn Understanding LanguageDonald Fairbairn.[1] 2011. Understanding Language: A Guide for Beginning Students of Greek and Latin. Washington, DC: Catholic University of America Press.

Review by Stephen W. Hiemstra

When I realized my call to ministry, I began studying Greek, the language of the New Testament. This was years before finding a seminary to attend because I feared not being able to keep up with younger students in learning the language. When I eventually entered seminary, I tested out of the first semester of Greek. The complex usage questions that come up in the second semester of Greek proved too hard for me to master on my own. I always wanted also to study Latin, but I never got beyond reading individual verses and using the Vulgate in translating Greek passages for seminary assignments.

Introduction

In his text Understanding Language: A Guide for Beginning Students of Greek and Latin Donald Fairbairn describes his objectives as:

“This book begins not with English grammar, but with the big-picture idea that different languages can express the same concepts in different ways. Then it turns to the functional question of what languages have to accomplish to enable speakers and writers to communicate well. What do nouns have to do? What do verbs have to do? How can words and phrases be combined to express complex ideas?” (xv)

This last question is intriguing because this was exactly the reason that I failed to test out of my second semester of Greek. I got confused with why I needed to understand so many verb, noun, and participle forms because I did not understand their basic functions, which went much further than my prior experience with a declined language—German.

Fairbairn’s Background

Fairbairn’s interest in linguistics reflects his background. While he is currently the academic dean of Gordon-Conwell Theological Seminary in Charlotte, NC, he is also the Robert E. Cooley Professor of Early Christianity with degrees from Princeton University (AB), Denver Seminary (MDiv), and University of Cambridge (PhD)—church history requires more than a passing knowledge of Greek and Latin. His books include: Eastern Orthodoxy through Western Eyes, Grace and Christology in the Early ChurchLife in the Trinity: An Introduction to Theology with the Help of the Church Fathers (review: Fairbairn: The Trinity Models Relationship in Community, Part 1), and Fulgentius of Ruspe and the Scythian Monks: Correspondence on Christology and Grace. 

Outline

Fairbairn writes his book in four parts and ten chapters. The four parts and chapters are:

Part 1: Getting Started

1.Learning a Foreign Language

2. Study a Dead Language: Why Bother?

3. The Building Blocks of Language

Part 2: Nouns and the Words that Go with Them

4. Expressing the Relations between Noun

5.Adjectives, Articles, and Pronouns

Part 3: Verbs: The Heart of Communication

6. What Do Verbs Do?

7. Finite Verb Forms: A Closer Look at Tense and Mood

8. Special (Non-Finite) Verbal Forms: Infinitives and Participles

Part 4: Looking into Sentences as a Whole.

9. Words, Phrases, Clauses: Putting them Together

10. Reading a Greek or Latin Sentence: Some Suggestions.” (vii-viii)

 Anyone who has studied Greek will recognize that getting into the weeds starts when you reach participles. From that point forward (chapter 8) in Fairbairn’s book the advice becomes especially critical.

Highlights

Some of the most interesting things that I learned reading Fairbairn’s book could be described as background information. He gives three reasons to study Greek and Latin: to pick up nuances in the languages lost in previous translations, to understand better the world that birthed Western civilization, and to understand English better (16-23). I did not know, for example, that English has more prepositions than Greek or Latin because it does not decline its nouns—declensions perform a similar function in the language (43). Declension also frees a language to use word order to focus on emphasis rather word function (42).

Some of the most useful details that Fairbairn offers come in discussing the word function of relations among nouns, known as cases. He cites eight: nominative (subject), vocative (command), accusative (direct object), dative (indirect object), instrumental (causive), locative (place), genitive (ownership), and ablative (separation) (58-63). Knowing the function of cases helps a student understand especially the different uses of prepositions and, of course, the uses of the declensions. Not being familiar with the functions leaves one confused when confronted with the many forms that these cases and prepositions can take.

Fairbairn provides a particularly helpful table 4-1 (66) that displays how Greek and Latin handle these basic functions differently. The Greek dative case, for example, handles the dative, ablative, and locative functions found in Latin, making it a kind of kitchen-sink case in Greek. Meanwhile, in Latin the dative case handles only two of the four functions handled by the Greek dative.

Assessment

Donald Fairbairn’s Understanding Language is an interesting and helpful text for beginning students of Greek and Latin. The book reads well and normally substitutes accessible descriptions for the more technical terms that linguists typically employ.

Footnotes

[1] http://www.gordonconwell.edu/academics/view-faculty-member.cfm?faculty_id=57841&grp_id=8947.

 

Fairbairn Simplifies Greek and Latin Grammar

Also see:

Fairbairn: The Trinity Models Relationship in Community, Part 1 

Books, Films, and Ministry

Other ways to engage online:

Author site: http://www.StephenWHiemstra.net, Publisher site: http://www.T2Pneuma.com.

Newsletter at: http://bit.ly/2zRkNMJ

 

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Giving Thanks in Prayer

October table setting of praise and thanksBy Stephen W. Hiemstra

Oh Dear Lord,

We give thanks for our creation that you as Father have made us–

may we reflect your goodness, cherish family life, and grow as stewards of your creation.

Help us to honor your image and live into it.

We give thanks for the salvation that is ours in Jesus Christ–

his life, his teaching, his sacrifice, his death, and resurrection.

Help us to remember not only to give thanks, but to live thanksgiving each day

that our blessing may be shared with all those around us.

We give thanks for the presence that we have in your Holy Spirit–

that sustains us, provisions us, empowers us, heals our wounds, and grants us gifts to share.

Help us to use these gifts to sustain, empower, heal, and share with those around us

that our joy may be the joy of the world.

In Jesus’ name, Amen.

 

Giving Thanks in Prayer

Also see:

Giving Thanks 

A Place for Authoritative Prayer 

Other ways to engage online:

Author site: http://www.StephenWHiemstra.net, Publisher site: http://www.T2Pneuma.com.

Newsletter at: http://bit.ly/2zRkNMJ

 

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Chapter 14 of Revelation: The Wheat and the Tares

CloudsBy Stephen W. Hiemstra

Just as the weeds are gathered and burned with fire, so will it be at the end of the age. The Son of Man will send his angels, and they will gather out of his kingdom all causes of sin and all law-breakers, and throw them into the fiery furnace (Matt 13:40-42).

I love agriculture. As a young person I spent summers with my grandparents living on the farm in Iowa. I learned patience watching the corn grow. I learned to drive stick-shift on a tractor. The Apostle John’s images of rural life speak the language of my youth.

Picturing judgment as a harvest, where the wheat and tares are separated and the tares burned, evokes both a message of patience and a reminder of justice. Harvest is a joyful time because for most of human history food was scarce. At the time of Napoleon, French soldiers were noticeably shorter than other Europeans because they starved—agricultural workers in France could not work an entire day for lack of energy. They were not alone. The practice of fasting during Lent is pre-Christian and evolved out of the reality of a lack of food at the end of winter in most of the pre-modern world. Tares were a threat to one’s life as well as one’s livelihood. In this context, burning tares—what we call weeds—is just.

Revelation 14 reports three signs. In the first sign (vv 1-5), we see the lamb and the 144,000 singing a new song—a song reserved for the redeemed. In the second sign (vv 6-11), three angels announce God’s judgment on Babylon (think Rome) and those that follow the beast. This includes a graphic picture of what God’s wrath will look like (vv 10-11). In the last sign, we see two more angels welding sickles used as instruments of judgment with grapes and a winepress adding to the graphic imagery of this judgment.

What is interesting is that these images of judgment remain part of John’s vision. The key verse is: Here is a call for the endurance of the saints, those who keep the commandments of God and their faith in Jesus (Rev 14:12). We are given a glimpse of the future in order to inform our behavior today—endure, keep God’s commandments, and remain faithful.

The sickle and winepress images are an allusion to: Put in the sickle, for the harvest is ripe. Go in, tread, for the winepress is full. The vats overflow, for their evil is great (Joel 3:13). The sickle allusion brings to mind the use of the hammer and sickle image by communist states in our own time because they were officially atheistic regimes. Their downfall highlights the paradox of Christianity—Satan was defeated at the Cross of Jesus Christ. Nowhere in the world is the church growing faster than in these formerly atheistic states. The conversion of Rome was equally dramatic.

In both case, just when things seemed the darkest, God intervened.

Questions

  1. What are the three requirements cited in v 12?
  2. List the three signs cited (vv 1-5, 6-11, and 10-11).
  3. What is the allusion with the sickle? (Joel 3:13)
  4. What is the teaching on the wheat and the tares? (Matt 13:40-42). How is Revelation different?
  5. What is the paradox of the cross?
  6. What is the new song being referenced in v 3? (Isaiah 42; Psalm 33, 40, and 144; Rev 5)

Chapter 14 of Revelation: The Wheat and the Tares

Also see:

Chapter 13 of Revelation: What is True Worship? 

Chapter 1: Alpha and Omega 

Christian Spirituality 

Looking Back 

Other ways to engage online:

Author site: http://www.StephenWHiemstra.net, Publisher site: http://www.T2Pneuma.com.

Newsletter at: http://bit.ly/2zRkNMJ

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Meeks Explains Amazon Ads (2)

Meeks Mastering Amazon AdsBrian D. Meeks.[1] 2017. Mastering Amazon Ads: An Author’s Guide. CreateSpace.

Review by Stephen W. Hiemstra

In April I began advertising with Amazon Ads, sometimes called AMS ads. In the summer, I cut my bids about in half and started showing a small profit on the ads at the cost of reducing my sales volume. Over the last six months, I have gone from selling most of my books in person to selling more online and my Kindle sales have exceeded paperback sales. If sales continue at current rates, I will exceed the benchmark of having sold more than one thousand Christian, non-fiction books.[2]

Against this backdrop, when I learned that Joanna Penn was hosting a podcast[1] with Brian Meeks, a former business analyst, on AMS Ads, I was all ears. When I learned that Brian also had a book on the subject, I immediately ordered a copy.

Introduction

Brian Meeks begins his book, Mastering Amazon Ads, with these objectives:

“Later in this book I’m going to cover many aspects of marketing: how to improve your ad’s performance, return on investment (ROI), some of the misconceptions about Amazon ads, and dozens of other pieces to the puzzle.” [SIC].(7)

AMS offers two kinds of ads: sponsored product (SP or keyword) and product display (PD or interest) ads (16). Because SP ads run almost immediately and PD ads take a day or two to kick in, many people write off PD ads as not profitable (8).

Brian advocates PD ads because they are easy to set up and serve a different market—PD run on Kindle, while SP ads do not (8). Because the ads serve different markets, they do not compete with one another which implies that authors should run both kinds of ads to maximize their sales. Consequently, I began testing PD ads even before I finished reading the book.

Metrics

Before writing full-time, Brian worked as a business analyst and he advocates testing the assumptions that go into creating AMS ads. But how do you know that your ads perform as well as they might? Brian says test and measure performance among the alternatives.

Brian advocates measuring ad performance by taking daily snap shots of ad statistics provided by AMS. Key performance indicators are:

Click Through Rate (CTR).

How many impressions (views of the ad) are required to get a click?

Brian likes PD ads because the CTR is lower (fewer impressions are required to get a click) and conversion rate is lower (fewer clicks are required to get a sale) (19). In my own test comparing my first books’ SP performance with its PD performance, I notice today that the CTR for my SP is 1,298 to 1, but for my PD is it 340 to 1. This implies that my PD ad generates about four times as many clicks as my SP ad. (Brian’s own test showed five times as many clicks). Brian sees the CTR as a measure of ad copy efficiency (21).

Conversion Rate (12-13).

How many clicks are required to get a sale?

The conversion rate from clicks to sales combined with the bid give the cost of a sale. If five clicks are required to get a sale on average and the bid is $0.11 per click, then the ad cost of a sale is 5 *$0.11 or $0.55.

Return on Investment (ROI).

Are the ads profitable?

According to Brian (13), the ROI for ads is calculated by subtracting ad costs from ad revenue (price times the royalty rate) and dividing that number by the cost of the ads.

Continuing the above example, if a Kindle sale generates $3.47 ($4.95 * 70%) and costs $0.55, then the ROI on that ad is: 531% ($3.47 – $0.55)/$0.55). If the Kindle sale generates $0.35 ($0.99 * 0.35), then the ROI is: – 36% (($0.35 – $0.55)/$0.55).

Clearly from this example, the bid offer and the book pricing work together to determine whether ads are profitable. If the bid is too high or the book price is too low, then the ads are not profitable. Brian makes both observations repeatedly in his discussion and examples.

Assessment

Brian Meeks’s Mastering Amazon Ads: An Author’s Guide is a helpful book for authors who want to sell books on Amazon.com. Brian’s writing style is accessible and his analytical advice is useful for those not comfortable in working with numbers.

Footnotes

[1] https://www.TheCreativePenn.com/2017/09/04/Mastering-Amazon-Ads-Brian-Meeks.

[1] www.BrianDMeeks.com/non-fiction. @ExtremelyAvg. http://ExtremelyAverage.com.

[2] According to different sources, less than five percent of independent authors sell a thousand books and most sell none at all. For this reason, the thousand book threshold garners attention.

Meeks Explains Amazon Ads

Also see:

Books, Films, and Ministry

Other ways to engage online:

Author site: http://www.StephenWHiemstra.net, Publisher site: http://www.T2Pneuma.com.

Newsletter at: http://bit.ly/2zRkNMJ

 

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