Book Reviews: Why Write Them? What Makes a Good One?

Stephen W. Hiemstra,
Stephen W. Hiemstra, 2017


Join us for a talk on writing reviews by Dr. Stephen W. Hiemstra on Monday, March 19, 2010 at the Northern Virginia Christian Writers Fellowship.

Author, Stephen W. Hiemstra, started reviewing books for his dissertation in graduate school, recording notes in ten composition books. In the 1980s, he started publishing academic reviews for economics journals. More recently, he has blogged reviews weekly with about 250 posts outstanding.


For those of you who do not know me, my name is Stephen W. Hiemstra. I am a volunteer pastor in Hispanic ministry and a Christian writer with a focus on Christian spirituality. My wife, Maryam, and I live in Centreville, Virginia and have three grown children.

How many of you write book reviews? If you write reviews, what kind of books do you review? If not, why not?

This evening I will talk about why I write reviews and what a good review looks like.

But first, let me explain what I mean by a book review.

Classifying Reviews

A review typically has two parts: a synopsis and an assessment. The synopsis introduces the author and outlines the contents and argument of the book. The assessment evaluates the book’s quality. An academic review focuses on the synopsis while a critique focuses on the assessment

Academic Reviews

I began writing reviews in graduate school working on my master’s thesis and doctoral dissertation. In those years (1970s and 1980s) before personal computers and the internet, finding books on a particular topic required a trip to the library where one needs to spend time with the card catalog, bibliographies, references in relevant books, and just wandering through the aisles checking out books shelved together. New titles might be reviewed in pertinent journals, but reviews on older books were harder to find. All of this library work proved tedious.

Many people used index cards to summarize the books they found and read. In my case, I completed ten composition books full of notes on readings before my dissertation was complete. I wrote the literature review and took quotes for my dissertation based primarily on these book notes. Even outside the academic world, many books string together synopses in their early chapters and may even devote entire chapters to examining the arguments of previous authors.

Academic reviews can focus on a single book or compare a number of titles on the same subject.


Most online reviews are critiques that focus on offering an assessment, which frequently amounts to little more than a rating based on a zero to five-star rating. These critiques often offer a couple of sentences about what motivated the writer to rate the book. Some offer nothing more than the rating.

Why Write Reviews?

The history of my review writing shows two distinct periods: an academic period and a ministry period.

Academic Period

When I began writing and publishing reviews in the 1980s, I worked as an economist under pressure to publish, but often constrained by my employer from publishing.

Employers generally own the work that you do during the day. Research organizations may encourage publication but insist on editorial supervision of what gets released. Administrative organizations often discourage publication to maintain proprietary rights to the work, to limit time spent in editing and law suits using their own work against them, and to keep their professionals from finding work elsewhere.

As an economist, I chided under such publication restrictions knowing that “publish or perish” was not just an urban legend and discovered that my employers did not care if I wrote academic reviews and did not attempt to edit or restrict them. Academic journals always looked for good reviews and especially liked English reviews of foreign language books. These reviews allowed me to get credit for my literature reviews, to keep up my work in foreign languages, and offered an important networking opportunity—authors and publishers love independent reviews.

Ministry Period

Before I attended seminary and began blogging, I had a book ministry.

One way to undertake a book ministry is to give away good books.  In my office years ago, a colleague started a book drive where he encouraged employees to bring in old, unwanted books that would be set out for display. People could choose any book, pay what they thought it was worth, and the money raised was donated to charity. Most of the books donated were steamy romance and murder novels. I thought, why not throw in a few good Christian titles?

Another way to undertake a book ministry is to give people books that focus on the issues they are struggling with. My favorite wedding gift for many years, for example, has been Henry Cloud and John Townsend’s Boundaries, which encourages people to understand their life goals and to defend them appropriately in their daily livesAnother frequent gift for inactive, older friends and family was Chris Crowley and Henry S. Lodge’s Younger Next Year, which explains in detail why exercise will extend and enrich your life. After gifting a book, I would check up later to see what they thought of it.

Another variation on the book ministry theme is to give relatives the same book or inspirational DVD as a Christmas gift. The idea is to generate buzz in the family about a helpful topic and to move conversation away from the weather, sports highlights, and the latest tragedy on television. While this may be akin to mission impossible, inspirational DVDs accomplish the same objective. A modestly priced example is: The Star of Bethlehem (2009) by Frederick A. Larson and Stephen Vidano.

Over time, my book ministry evolved into blogging reviews of good books and writing books of my own. While I have reviewed a few newly published books, most books that I review are more than a couple years old. The reason is simple: I am trying to introduce readers to books that have changed my life in some way. Hopefully, my books and reviews will help readers learn from my experience.

What Makes a Good Review?

As may be obvious from my personal history, I write reviews heavily informed by the academic tradition. My editor once remarked that I do not so much write book reviews as book commentaries. Some of my reviews divide into multiple blog posts, in part, so that I can justify the weeks of work required to read and review scholarly books.

The surprising outcome of reviewing such scholarly texts is that such reviews are intensely popular with my blog’s readership—seminary students, pastors, and missionaries. The most popular review on my blog over the past several years has been a theological textbook on mission leadership written in 2014.[1]


A typical one-post review of a non-fiction book on my blog has these components:

  • A graphic based on book’s cover.
  • A paragraph outlining the motivation to read the book.
  • An introduction to the author and the book.
  • An outline of major concepts advanced in the book.
  • An in-depth discussion of at least one of those concepts.
  • An assessment of the book’s audience, readability, and contribution.

Memoirs are harder to summarize; hence, harder to review. Reviews of fiction book require a similar format, but instead of talking about concepts they need to discuss genre, major characters, and plot.


My reviews typically focus on summarizing the book reserving only a paragraph for the assessment. The summary of structure and points is normally detailed enough that the reader should be able to decide for themselves if the book is useful and meets the author’s own objectives. The synopsis is typically about eighty to ninety percent of the review, which typically runs between six hundred to twelve hundred words.


My assessments are normally the final paragraph in my review. When I post reviews on or, I almost always offer them five-star ratings because I buy my own books and prescreen them for a writing project that I am working on or an issue that I am struggling with personally. If I take time to read a book; it must normally be good.

My focus in the assessment offers context to my readers on the book’s audience, readability, and writing style. If for some reason I motor through a book that I do not like, I will talk about the limited audience, the challenge posed in reading, and any distinguishing style characteristics—I do not rate books unless I am forced to in posting online.

Closing Observations

Reviews provide a key selling point for authors and publishers. As an author, my ranking is positively enhanced by writing reviews and I have frequently corresponded with authors about these reviews, which provide an excellent networking opportunity. Posting reviews on Twitter allows me to tweet authors and publishers who frequently retweet the reviews and even put links to them online.

Outside of the networking benefits of writing reviews, reviews allow me to engage the books that I read at a deeper level and I often cite my review comments later in my publications. It is hard to be a nonfiction writer and not read extensively and dissect the books you read. Often my reading prompts my thinking process in fairly nonlinear ways, making me a better writer.


Cloud, Henry and John Townsend. 1992.  Boundaries:  When to Say YES; When to Say NO; To Take Control of Your Life. Grand Rapids:  Zondervan.

Crowley, Chris and Henry S. Lodge. 2007. Younger Next Year:  Live Strong, Fit, and Sexy Until You’re 80 and Beyond. New York:  Workman Publishing.

Plueddemann. James E. 2009.  Leading Across Cultures:  Effective Ministry and Mission in the Global Church.  Downers Grove:  IVP Academic.


[1] Plueddemann Demystified Leadership Across Culture (


Book Reviews: Why Write Them? What Makes a Good One?

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Schaefer Analyzes Social Media Logic and Purpose

Social_media_06052015Mark W. Schaefer.  2014. Social Media Explained:  Untangling the World’s Most Misunderstood Business Trend. Schaefer Marketing Solutions[1].

The rapid pace of innovation in social media continues to evolve and reshape how we communicate both socially and commercially. This innovation brings new opportunities, but it also challenges businesses to evolve with these changes.  This evolution requires awareness, reflection, and response.  Because time and money are involved, it is helpful to get advice from time to time from industry pros.  Mark Schaefer’s Social Media Explained (SME) provides such advice.

Schaefer states his purpose: “This book explains how social media marketing works in plain English” (5). In this case, plain English includes graphical illustrations by Joey Strawn (135) which provide the text with themes and pictures that mirror the points being made. The text clearly targets busy business leaders who don’t necessarily want to know all the details, but need to be able to ask informed questions (5). More than once, Schaefer chides the reader to turn off distractions, sit up, and listen—an interesting commentary on cultural trends.  Between the cartoons and the commentary (and the all black outfit in the photo), one gets the impression that he is targeting a millennial, not a boomer, audience. OMG!

Schaefer describes himself as an (best selling, globally recognized) author, marketing consultant, and faculty member at Rutgers University. Other books that he has written include:  Return on Influence, Born to Blog, and The Tao of Twitter[2].  Schaefer divides SME into 3 sections:

  1. The 5 Most Important Things You Need to Know about Social Media Marketing.
  2. The 5 Most Difficult Questions You’ll Face
  3. A Social Media Primer (2).

These 3 sections are followed by biographies of the author and illustrator and an index.

Section 1. As alluded to above, Schaefer’s introduction is actually aptly named—may I have your attention please? —because while his is not verbose, he does choose his words carefully and knows what he is talking about.  In chapter 1 (Humans Buy From Humans), for example, he uses a rather shocking analogy—social media is a lot like an ancient bazaar. The point is that people buy from other people—personal contact and feedback remain important.  People want to connect with other people (8-12)[2].

Schaefer’s point mirrors my own business experience.  Although my book, A Christian Guide to Spirituality, is available worldwide through, I generally sell about 10 books through personal appearances for every 1 book that I sell online.  Even when I make online sales, I generally have a good idea of who the online buyers were because of recent interactions with people.

For those of you new to Schaefer’s writing, chapter 3, The Social Media Mindset, provides an important interpretation of how to understand social media.  Schaefer makes 4 points:

  1. Target your connections,
  2. Provide meaningful content,
  3. Be authentically helpful, and
  4. Reap business benefits (23).

Point 1 is less than obvious—in the entire world of possible contacts, you want to reach people who are most likely to be receptive to your service.  Point 2 defines the task at hand—provide content useful to your connections.  Point 3 speaks to motivation—being truly helpful is something rare, remembered, and, ultimately, rewarded. Point 4 answers the why question—being available and helpful to your connections makes it more likely that your connections will stay in touch and consider your service in their purchases.  Taken together, these 4 points speak about the need to develop relationships—social media is social in the sense of providing unique networking opportunities.

Section 2. Among the questions that Schaefer fields, chapter 6 was the most eye-opening for me.  What is the value of social media and how do we measure it? Schaefer starts with a brilliant statement of the obvious, for those of us who live in the real world—we have to measure our progress (51).  He give 4 reasons:

  1. Everything has an implied value.
  2. We have to justify what we do—if we want to continue being employed.
  3. Measurement helps us determine when we are making progress.
  4. With so much data floating around, there is no reason not to measure (51-52).

Having said this, Schaefer sees the benefits of social media as primarily nonfinancial, intangibles—much like networking. Listing his own benefits in a recent year, he cites these items: increased customer loyalty, free advice, a job offer, greater awareness, and a book contract (55). The big question is how do you learn in a fast-paced, changing environment? Learning is a non-financial, intangible, yet it is often critical for firm survival. No one wants to become, so to speak, the next high-quality, buggy-whip manufacturer.

Section 3. Keeping up with social media innovations is the source of a lot of my anxiety about social media—which platforms do I need to pay attention to and what tools are a priority to learn?  Schaefer’s comment gave me great comfort:  “Blogs are among the most important sources of ‘rich’ content—the real fuel for your social media engine” (124). My comfort arises because, contrary to other advice, my social media strategy focuses on blogging on a regular basis. Schaefer goes on to mention podcasting, Twitter, Facebook, LinkedIn, Pinterest, Google+ [3], YouTube, and SlideShare (125-132).  Personally, I probably need to spend more time developing my presence in Facebook; SlideShare is one media that I had not considered but probably should.

Mark Schaefer’s Social Media Explained provides a helpful overview of the current status of social media and why firms need to be aware and involved.  SME is also very readable.


[2] Read my review in 2013:  Schaefer Works Twitter; Brings Business Sense (

[3] I am surprised that Schaefer did not mention Google’s preference for Google+ in its SEO algorithm.  This was a motivator in using Google+.  Has this advantage gone away?


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Social Media Enhances Ministry

By Stephen W. Hiemstra

Sharron Beg
Art by Sharron Beg

The Capital Christian Writers club ( meets bi-monthly in Fairfax, VA.  The September meeting focused on creating a blog.  While I came to the meeting to network, I left the meeting convinced that blogging would simplify online ministry.

I also left experiencing a bit of fear.

Yes. I have had a website forever.  Yes. I have different accounts—Facebook, Twitter, LinkedIn—but I was clueless about how to use these accounts in ministry.  I opened a Facebook account when I started seminary and was invited to join a group online.  I opened a Twitter account just before the PCUSA’s General Assembly last year.  I have no clue how or when I opened the LinkedIn account.  The fear arose because I did not want to become famous online for reasons that only my kids would understand!

So I bought some books and started reading.  First, I set up a free blog on  Second, I registered a web address to look a bit more sophisticated:  This acronym is short for To Deuteron Pneuma or The Second Wind in English.  Third, I matched my Twitter account address to the blog (@T2Pneuma).  And, fourth, I also opened a matching Gmail email account:  The basic idea is to create a simple online identity that can serve as a personal, brand image in cyberspace.

A blog offers several advantages over a website.  The first advantage is that it is requires no programming and automates most features.   My website ( is built from scratch in Microsoft Word and offers no bells and whistles.  A second advantage is that a blog displays recent articles up front and that allows you to time when articles are posted.  A third advantage is that the blog allows readers to subscribe (or following) to the blog and receive an automatic email when you update the blog.  A final advantage  is that  blog keeps basic statistics on how many people visit the blog and which articles they read.  (My website service also keeps such statistics, but they are kept on a separate website).  Having traffic statistics is a big selling point with publishers. also makes it easy to link with other social media.  When I post an article to the blog, the blog can automatically generate a small blurb with a link and post it in my Facebook, Twitter, and LinkedIn accounts.  Facebook speaks primarily to your family and close friends; Twitter speaks directly to the under thirty crowd on the cell-phone; LinkedIn speaks into your office crowd presenting an evangelism opportunity not usually open during business hours.

All these features offer hope that I can migrate my email mailing lists to the blog over the coming weeks.

So what is my writing project?  My book is entitled:  A Christian Guide to Spirituality.  It consists of 50 apologetic devotionals focused on the Ten Commandments, the Lord’s Prayer, and the Apostle’s Creed.  Learn more by visiting–—and clicking on the menu title called:  Guide.  The book is currently under review and I am looking for a publisher.


To subscribe to my blog (, pull it up in your browser.  At the bottom right corner, you will see a button entitled:  FOLLOW.  Click it and enter your email address in the box.  My blog will send an email to you at that address.  Be sure to confirm that email when it arrives.

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